Online marketing has its own peculiarities that every self-respecting startup entrepreneur have to know.
Beginners Guide to Online Marketing
Want to be guided on how you will market your products online? Then, stay calm, relax and read this article. For new investors, it is irrefutable that establishing an online business is an exciting adventure; however, the majority of them aren’t aware that journey may be intimidating and challenging to navigate through. Perhaps, you own a business or you are looking forward to own one soon. One thing that I know you will concur with me is that regardless, every business presents its own unique challenges and opportunities. From choosing the product to offer, assessing its viability in the market, to sourcing inventory, there is a lot learn. One of the most challenging issues in 3l3ctronic commerce is how to conduct online marketing. This is more so to the new entrepreneurs who are enthused with the idea of forming online businesses. Highlighted below in this article are some of the marketing strategies that can be leveraged by online start-up businesses.
Market the Product Idea First
Seemingly, many entrepreneurs believe that they need to develop the product prior to marketing it online. Indeed, this is not the case. The best way of evaluating the market viability is to first test and check whether there are people who are interested in purchasing your product. There is because there is no need of speeding time and resources on something that is likely to fail. Some of the sites that you can conduct the survey are Facebook, Twitter, Instagram, WhatsApp, and Telegram. Once you get a positive feedback, you can now go ahead and concentrate on developing your product. There are countless ways through which you can market your newly developed product.
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Send Free product Samples to Influential People
Some of the most influential people include bloggers, journalists, Facebook and WhatsApp group admins. Many of them have large followers in their social media pages. Sending free samples to such people who are within your industry in some way shows that you appreciate their work and chances will be very high that they will mention your products in one of their platforms. Consequently, this is likely to present an opportunity where many followers will enquire about the product.
Leverage E-mail Marketing
It is essential that you create an email list for the purpose of marketing your new product. A study conducted by MarketingSherpa found that 60 percent of marketers polled indicated that email marketing was pivotal in producing a return on investment (ROI) for their company while 30% believed that it will produce ROI in future. Noteworthy, having an email list from potential and previous customers means that you can share information about the product to their personal mail box. An email list can be built from email subscription from leading websites.
Adopt Affiliate Marketing Technique
Marketing your products alone can be strenuous and a difficult task. Thus, it is recommended that you share the task with others. One technique that is often being used nowadays is affiliate marketing. Seemingly, you let other people market your product by creating website traffic. However, you pay them some agreed percentage of the sales that arises from their efforts. This is referred to pay-per click. They keep posting the link to your website on pages that attract high traffic.
Sponsor a Major Event
Sponsoring a major event can be the cornerstone of your success story. However, if not carefully done assess, it can be an immense waste of resources and time. Therefore, is critical to first choose the right event to sponsor. Some of the things that you could consider assessing include the number of guests who will be attending the event and those that are perceived as truly interested in your product. Once this is clear, you can decide to fund the event. In the material day, it is crucial you forge better rapport with the guests.
Use Social Media Websites
Nowadays, many entrepreneurs are using social media websites to market their products. Some of the common networking sites include Facebook, Twitter, Instagram, and LinkedIn. Equally, new investors are advised to create accounts in these platforms. A very good example is creating Facebook page with the name of the product or company as its name. Then, invite friends and request them to share the page in their respective accounts. Studies have shown that Facebook is the leading networking site in the world. Thus, creating such pages is likely to have far-reaching impacts on the sales of the new products. Through this way, you able to reach many consumers and hence, the client base is likely to expand.